http://performancebasedmarketingblog.org Powering Publishers With Marketing That Produces Results Tue, 22 Jun 2010 22:41:44 +0000 http://backend.userland.com/rss092 en Officials in Europe and the U.S. indicated this week that online ad companies that track people online could soon face new restrictions. - Read More http://performancebasedmarketingblog.org/2010-european-officials-calls-for-updated-rules-for-bt/?utm_source=rss&utm_medium=rss&utm_campaign=european-officials-calls-for-updated-rules-for-bt The fallout from Google's WiFi spying scandal seems to be worsening for the search giant. Today, Connecticut Attorney General Richard Blumenthal said he would lead a 30-state investigation of the company's collection of payload data from unsecured WiFi networks. - Read More http://performancebasedmarketingblog.org/2010-conn-ag-to-lead-probe-of-googles-payload-data-mistake/?utm_source=rss&utm_medium=rss&utm_campaign=conn-ag-to-lead-probe-of-googles-payload-data-mistake [from TechCrunch] - Professional social network LindedIn is adding new features to its Groups offering, which lets members create an open forum around a sp... - Read More http://performancebasedmarketingblog.org/2010-linkedin-gives-groups-new-look-features/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-gives-groups-new-look-features [from GigaOm] - Amid what appears to be an e-book price war, Om Malik argues that Amazon can easily defend its market leadership position -- but not be... - Read More http://performancebasedmarketingblog.org/2010-does-amazon-have-e-books-in-the-bag/?utm_source=rss&utm_medium=rss&utm_campaign=does-amazon-have-e-books-in-the-bag "It's hard to overstate what Apple's done with the App Store," said a game developer friend last night. Another IT buddy at the same dinner concurred: "It's just an absurdly easy platform for publishers to get product into the hands of consumers. They've definitely earned their 30%." Profoundly true, my ... http://performancebasedmarketingblog.org/2010-for-online-success-make-me-a-match/?utm_source=rss&utm_medium=rss&utm_campaign=for-online-success-make-me-a-match Language moves on. Some of the same words consumers searched on in 2005 can have vastly different meanings when searched on today, or they might not have existed. For example, some words spelled the same might have different meanings, while other words have different meaning with slightly different spelling such ... http://performancebasedmarketingblog.org/2010-linguistics-finds-home-in-semantic-search-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=linguistics-finds-home-in-semantic-search-advertising The other day I had to spend about an hour driving on the freeway. Usually I get into the fast lane and set the cruise control at about 70 mph, and away I go. This day I managed to spend my entire drive with the cruise on, not once ... http://performancebasedmarketingblog.org/2010-seo-in-the-fast-lane/?utm_source=rss&utm_medium=rss&utm_campaign=seo-in-the-fast-lane No doubt about it: Marketing is the last business unit to automate processes. Technology moved in to streamline and integrate campaigns, but some marketers still stand stiff as statues, caught like deer in the bright headlights of an oncoming car. - Read More http://performancebasedmarketingblog.org/2010-marketers-still-struggle-to-match-roi-with-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-still-struggle-to-match-roi-with-campaigns A new online ad forecast from market research firm IDC predicts mobile advertising will grow nearly 10-fold in the next 10 years, to $1.8 billion from $220 million this year. That's strong growth, but such forecasts don't necessarily capture the full amount of investment going into mobile. - Read ... http://performancebasedmarketingblog.org/2010-forecasts-dont-reflect-full-scope-of-mobile-spending/?utm_source=rss&utm_medium=rss&utm_campaign=forecasts-dont-reflect-full-scope-of-mobile-spending [from Brandweek] - Milagro super-premium tequila is targeting "urban expressive" consumers between the ages of 25 and 39, brand manager Suzi Cesco tells N... - Read More http://performancebasedmarketingblog.org/2010-milagro-marketing-evolves-in-first-consumer-push/?utm_source=rss&utm_medium=rss&utm_campaign=milagro-marketing-evolves-in-first-consumer-push