A new online ad forecast from market research firm IDC predicts mobile advertising will grow nearly 10-fold in the next 10 years, to $1.8 billion from $220 million this year. That’s strong growth, but such forecasts don’t necessarily capture the full amount of investment going into mobile. – Read More

[from Brandweek] – Milagro super-premium tequila is targeting “urban expressive” consumers between the ages of 25 and 39, brand manager Suzi Cesco tells N… – Read More

One million YouTube views are aiding Republican Dale Peterson, who three weeks ago was considered a 17:1 long-shot in his run for Alabama’s agriculture commissioner. – Read More

[from New York Times] – JetBlue characterizes a campaign breaking today as a “digital brand experience,” Stuart Elliott reports. It endeavors to entice consume… – Read More

A new forecast from UK-based Coda Research Consultancy predicts mobile ad spending in the U.S. will grow at an average rate of 37% annually in the next five years to hit $2.2 billion by 2015. That’s roughly a quadrupling from the $546 million the firm estimates will be spent this year and impressive growth by almost any measure. – Read More

Frozen treats retailer has plugged loyalty program into Foursquare, Facebook, and Twitter, while enabling coupon sharing in activity streams. – Read More

Upset users have yet to mobilize negative sentiment about new data-sharing policies into mass action, affording Facebook more time to stand ground. Could the worst of the backlash already be over? – Read More

[from Brand Republic] – Procter and Gamble reportedly has spoken to ad agencies about creating a major campaign promoting a sponsorship of the London 2012 Olympi… – Read More

With Apple reportedly facing a federal an antitrust probe over its iAd mobile ad platform as well as its ban on third-party development tools on the iPhone, Google may be feeling a bit of schadenfreude. – Read More

As their mobile war broadens, Apple and Google aren’t just slugging it out with competing ad networks, operating systems and devices. They’re both also stepping up their push into mobile applications through respective new acquisitions in the space. – Read More