Web Site Allowed To Restore Fake News Item

Vacating one of the more outrageous judicial actions against Web publishers, a court in Louisiana this week reportedly overturned a restraining order directing the publisher of Hammond Action News to remove a parody from his Web site. – Read More

Business Owners Blast Yelp, Say Company ‘Agents’ Write Bad Reviews

Review site Yelp is facing legal complaints from yet more unhappy business owners who allege that the Web company’s sales force engaged in “extortion.” – Read More

Hitwise: Facebookers Make Loyal Readers

[from Hitwise] – Visitors from Facebook are more loyal to news and media Web sites than are visitors from Google News, according to new data from Hitwis… – Read More

Research: Twitter Followers Don’t Equal Influence

[from Read Write Web] – Sorry, Ashton. New research indicates that there’s little correlation between one’s follower count on Twitter and cultural influence. R… – Read More

Back To Basics

My fellow Search Insiders and I write a lot about innovation, new tools, and how our industry is changing. I can only speak for myself, but I can’t help writing about these subjects — this is a very exciting time for our industry. There’s no shortage of new technologies to enhance intelligence or improve the operational efficiencies of campaign management. All this is fine, but the topic I see continually overlooked is best practices. – Read More

Pepsi’s Refresh Project: Many Benefits, A Few Potential Pitfalls

Some believe Pepsi’s Refresh project has shifted the conversation between marketers and consumers from an adversarial relationship to a partnership. Yet Andrew Katz, senior manager for Pepsi-Cola Marketing, knows the company will experience bumps along the way. It’s okay, he say, because that’s the new world of marketing. – Read More

FTC Hears Debate About Whether Privacy Polices Can Work

Speaking at the Federal Trade Commission’s roundtable discussion about online privacy, Fred Cate, director of the Center for Applied Cybersecurity Research at Indiana University School of Law – Bloomington, called privacy policies “an unmitigated disaster.” – Read More

New Efforts To Merge Online And Offline Data Revive Old Privacy Issues

More than 10 years ago, DoubleClick’s plan to acquire Abacus and marry online cookie-based data to offline data set off a privacy furor that resulted in congressional hearings, litigation and an FTC investigation. The pressure grew so intense that DoubleClick had to retreat from its plan and promise that it would keep online and offline data separate. In the last year, however, several data brokers have announced plans to mesh offline and online information without attracting anywhere near that sort of scrutiny. – Read More

App Stores, And Revenues, Continue To Rise

[from ReadWriteWeb et al.] – While many consumers would be hard-pressed to define an ‘app,’ the little mobile miracles are on track to generate $17.5 billion in rev… – Read More

Shock: Chatroulette Users Mostly Male!

[from TechCrunch] – With the help of analytics firm RJMetrics, TechCrunch provides some new (if not entirely surprising) insights into Chatroulette — a vi… – Read More

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