Is it just me? Or is this coming Black Friday just the beginning of a bunch of increasingly darker ones for media companies? “S@les are virtual, LOL for Black Friday retailers” says the headline of a New York Post story which makes it known that the Twitter feed Cheaptweet — one among many aggregating holiday deals — is spitting out 800 deals per hour. And then there are all the individual retailers using the social Web to get the word out about their holiday promos: Toys ‘R’ Us, Target, Amazon — they’re all there, tweeting and Facebook-ing their way to profit.

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