SITES OF THE WEEK

With Apple debuting its first TV commercial for the iPad during the Oscars telecast, has the fevered anticipation surrounding the device expanded beyond gadget geeks to the wider public? The marketing technology firm Alterian yesterday released findings showing Apple was among the awards show advertisers generating the most positive buzz online based on monitoring of [...]

[from The Guardian] – Mattel is producing a collectorand#39;s series of dolls based on the characters in the andquot;Mad Menandquot; television show — andquot;a mov… – Read More

NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. – Read More

In our business, there are a variety of organizations driving a flurry of data innovation right now. But can these new and/or enhanced platforms really usher in a new era of SEM and analytics? – Read More

Pitches have started rolling in to Google to secure a place on the list of cities where the company will build and test fiber-to-the-home Web service. The search engine announced the Google Fiber project in February. Now city officials and residents have gone gaga for Google, but the real winner could become Google and businesses [...]

When ATandT announced at CES in January that it would launch five Android-powered phones in the first half of 2010, it looked like the carrier might finally be coming around to the more open mobile environment embodied by the Google platform. ATandT, along with Verizon Wireless, had been one of the initial holdouts from Google’s [...]